7 Amazing Design Thinking Examples [2023 Updated]

7 Amazing Design Thinking Examples

Design thinking is a creative problem-solving approach that emphasizes empathy, experimentation, and user-centered design. It's an iterative process that involves understanding user needs, prototyping, and testing to arrive at innovative solutions. Here are 7 amazing design thinking examples that showcase the power of this approach:

1. Airbnb

Airbnb is a well-known example of design thinking in action. When the founders of Airbnb were struggling to pay rent, they decided to rent out their living room to conference attendees. They quickly realized that there was a demand for affordable, unique accommodations for travelers. The founders used design thinking to create a platform that connects travelers with local hosts, offering a more authentic travel experience.

2. Apple

Another commonly cited design thinking example is Apple. Apple is known for its innovative products, and design thinking has been a key factor in their success. Apple's design team uses empathy to understand user needs and create intuitive products that are easy to use. This approach has led to the creation of iconic products like the iPod, iPhone, and iPad.


IDEO is a design firm that has been using design thinking for over 40 years to solve complex problems for clients. They have worked on projects ranging from designing a new shopping cart for Target to creating a new experience for patients undergoing chemotherapy. IDEO's design thinking approach involves a deep understanding of user needs, rapid prototyping, and experimentation.

4. Warby Parker

Warby Parker is a company that disrupted the eyewear industry by offering affordable, stylish glasses online. They used design thinking to create a user-friendly website and a home try-on program that allows customers to try on glasses before making a purchase. This approach has helped Warby Parker become a leader in the eyewear industry.

5. IBM

IBM has been using design thinking to create innovative solutions for their clients. They have a dedicated design thinking practice that helps clients solve complex business problems. IBM's design thinking approach involves collaboration, experimentation, and a focus on user needs.

6. Coca-Cola

Coca-Cola used design thinking to create the Freestyle soda machine, which allows customers to create their own custom soda flavors. The Coca-Cola design team used empathy to understand user needs and created a machine that offers over 100 different drink combinations. This approach has helped Coca-Cola stay relevant in a competitive market.

7. Uber

Uber is a company that disrupted the transportation industry by offering a user-friendly app that connects riders with drivers. They used design thinking to create an app that is easy to use and offers a seamless experience for riders. This approach has helped Uber become a leader in the transportation industry.

Design thinking is important because it offers a structured approach to problem-solving that puts the user at the center of the process. By understanding user needs and testing solutions through prototyping and experimentation, companies can create innovative solutions that meet the needs of their customers.

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